Best Ways to Profit From Solo Advertising

There are many possibilities for solo advertising online. There are ezines on just about any topic you can think of, so by placing solo ads in one in your own niche you can get lots of new prospects. This is, however, paid advertising, so you want to make sure you’re doing it in a way that will be profitable. Solo advertising can be used for many different purposes, such as promoting a product about reusable bags.

Firstly, you need to ensure your website is prepared before you run your solo ad. In other words, your landing page has to be proven to have a high conversion rate. If you’re going to send all that targeted traffic to a page that isn’t converting, you’ll end up losing rather than gaining from the ad. You may need to hire a copywriter to create professional sales copy that will convert.

So don’t rush into posting an ad until these things are done. It’s far more crucial that you create a site that you know will convert.

Also, It’s important that you communicate well with the ezine publisher well in advance, so that everything is sorted out before the ad is sent. If you intend to personalize your ad, such as putting code that will enter each subscriber’s name into the subject line, the publisher will need to know about it. If you can find a way to personalize your ad, your response rates will increase. Check that the publisher is able to accept personalized emails on their email provider, as it’s really quite simple to do. All these terms should be arranged with the publisher before you post your ad. For example, if your solo ad is about LED Home Lighting, then it should be written in plain English.

If you’re okay with offering discounts for your products, there’s no better way to utilize them than in your solo ad. You can give a special discount that can be reserved only for the subscribers of that particular ezine. You don’t even have to go large as 10 or 15% discounts can net huge differences in conversion rates. In the end you’re just trying to sweeten the deal with this discount – a small one will be adequate.

As we’ve seen, there’s a lot of potential to profit from solo advertising if you do it the right way. The key to success with solo ads is crafting your ad in a way that’s a perfect match for the ezine readers you’re targeting. You actually use the same basic principles when advertising in ezines as you would in any other type of medium. Sometimes you have to do some experimenting with different ads and ezines before you find the right match. If you have no experience with ezine advertising, it’s best to get your feet wet and give it a try; don’t be afraid to make a few mistakes. For instance, if your ad is about led lights, you should make sure that you spell check it before it goes live.

Tags: LED indoor lighting, LED light bulbs, LED Home Lighting